EXECUTIVE ENGAGEMENT Working with a “start-up” business unit within a large FTSE 50 organisation in the UK, we developed a series of executive engagement Roundtables to help build market awareness and generate interest and demand in it’s data products and solutions. Now in it’s second year we have run 8 Roundtables targeting senior marketing and …
B2B Executive Engagement – Marketing, Data & GDPR Roundtable Read More »
ACCOUNT BASED MARKETING IN ACTION Now into month 7 of our account based marketing campaign, working with our FTSE 50 client to develop their emerging data business, it was great to see such strong attendance at our third mid-funnel breakfast briefing. It all started with a carefully selected key enterprise account list of 500 organisations …
OUR CLIENTS Providing B2B technology marketing and consulting services, we’re proud to work with both leading global technology brands as well as a host of start-ups and industry innovators. If you’d like to find out more about what we’ve done, who we’ve helped or talk to us, please get in touch here – we’d love …
PLAN, DO, REVIEW – Go To Market Plan & Strategy Why is it that a company’s products or services fail to achieve the market uptake expected of them? Is it down to a lack of investment in marketing? Maybe the sales teams aren’t clear on who they should be targeting? Or is it as fundamental …
ALL POWER TO THE CUSTOMER! Cloud computing, mobile applications, social media and big data are driving a fundamental shift in the relationships between suppliers and customers. Coupled with the growing impact of consumerisation, it comes as no surprise that businesses are transforming their sales and marketing functions with a razor focus on customers. Prospects and …
ENABLING EDUTECH CHANNELS As part of working in the education technology market with Microsoft and Intel to help develop new value propositions and develop a wider education reseller channel, we’ve been working with leading OEMs to deliver the first Education Partners Forum. Watch the video to see how we brought together Intel & Microsoft supported …
IS ANYONE LISTENING? Businesses are rightly placing increased emphasis on positioning, messaging and propositions in today’s ‘always on’ world of communication. Marketing, sales and product teams are presented with a plethora of communications vehicles, systems, practices and processes as a means to identify, acquire, engage and retain their customers’ attention and their business. Determining the …
